Prada Oasis and Damien Hirst’s Pharmacy Juice Bar • Camera Nazionale della Moda Italiana

Prada Oasis and Damien Hirst’s Pharmacy Juice Bar

Prada Oasis and Damien Hirst’s Pharmacy Juice Bar

Miuccia Prada, Damien Hirst and Her Excellency Al Sheikha Mayassa bint Hamad Al-Thani joined forces and set up the project Prada Oasis and Damien Hirst's Pharmacy Juice Bar launched on 9 and 10 October 2013 on the occasion of the retrospective work dedicated to the English artist by the Qatar Museums Authority.

Prada Oasis looks exactly like a normal Prada store, set up in the desert, north of the city of Doha, where twenty examples of the Entomology bag are displayed, designed by Miuccia Prada and Damien Hirst; the Pharmacy Juice Bar on the other hand is inspired by traditional Bedouin tents, reinterpreted in a modern contemporary key as a pharmacy. The connection between Prada and Hirst started in 1996 at an exhibition at the Forte Belvedere in Florence, and got stronger with this new chapter written with a precise artistic purpose, that is to create an unexpected landscape in the Arabian desert, a place where theiconic Entomology goes to sleep as a Prada bag and wakes up as an insect (each bag contains a real one).

Can one love accessories so much to overcome personal fears? This is the ironic question that Miuccia Prada and Damien Hirst pose.

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