Zegna inaugurates Art in Global Stores • Camera Nazionale della Moda Italiana

Zegna inaugurates Art in Global Stores

Zegna inaugurates Art in Global Stores

Art in Global Stores is the new project designed and realised by the Ermenegildo Zegna Group as part of ZegnArt, the platform that brings together all the group’s activities to promote contemporary art and is an indispensable instrument for research and development.

Curated by Cecilia Canziani and Simone Menegoi, and coordinated by Andrea Zegna, Art in Global Stores aims to create areas in Ermenegildo Zegna shops worldwide that permanently host specially commissioned works by Italian artists. At the opening of the Zegna boutique in Geneva on 3rd October, the first star of this initiative was Nico Vascellari from Venice. A special liana, created by the artist from a weave of dresses and clothing belonging to the persons dearest to him, was hung over the grand staircase of the shop. An intimate form of narration that wishes to express itself in a special diary/wardrobe: fabric is the instrument that preserves the imprints of existence, memory is like a texture woven between man and life.

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