Braccialini celebrates its 60th anniversary • Camera Nazionale della Moda Italiana

Braccialini celebrates its 60th anniversary

Braccialini celebrates its 60th anniversary

Braccialini’s 60-year-old history - made of fashion, entrepreneurship and Made in Italy - is narrated in a special book celebrating this important anniversary.

“Braccialini – bags in wonderland”, edited by journalist and fashion historian Fabiana Giacomotti, celebrates the activity of the Florence-based company by highlighting the key turning points, the excellent craftsmanship, the workmanship and the successful innovations - from the first reed and leather bag to jewel bags – as well as the transformations of a city and a country that are on the background of this fascinating story.

The story in the book is narrated by four voices: Carla Braccialini, the company founder who in the 1950’s got the feeling that the Italian market was ready for leather products and experimentation, and her sons Riccardo, Massimo and Lorenzo who work together for the growth of this brand which has developed from family business into a global brand with free-standing stores all over the world.

Statements by influential personalities and funny stories by artisans, buyers and collaborators along with historical and technical drawings and images complete the tapestry of one of the most famous Italian leather goods companies in the world.

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