MOSCHINO - LOGOMANIA OF A DANDY POP • Camera Nazionale della Moda Italiana

MOSCHINO - LOGOMANIA OF A DANDY POP

MOSCHINO - LOGOMANIA OF A DANDY POP

The world of the 60s with its consumerism fever, the Pop art, the obsession for the product and of the label: Rossella Jardini chooses to play with all these references for the Moschino Spring/Summer 2013, which showed in a real market of luxury at the Excelsior Hotel in Milan. The obsessive prints, repetitive and very colorful, are the protagonists: pants, jackets, shirts, wind jackets are covered with the print of a  special detergent  or of a can of tuna. The members of the Factory and the attendees of Studio 54 will surely have no doubt on what to wear.  Next to them, we see more discrete designs, the classic game of color matching that draws the aesthetics of the modern dandy, that wears yellow and purple, in a formal look like trousers and double breasted. According to Moschino, life and fashion should always be dealt with a certain amount of irony.

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