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JULYCOLUMN

Invisible Connections

Founded by sisters SOOY and JAY, JULY COLUMN brings a creative and elegant women's lifestyle into focus through artful collections inspired by the 19th century Arts & Crafts Movement and Korean traditional techniques. Based in Seoul but rooted in their London education, the brand combines timeless femininity with sustainable practices, using deadstock fabrics and recycled materials to create trans seasonal pieces that minimise waste. Their S/S 2025 collection, inspired by the Confucian Seonbi scholars and contemporary Korean art, integrates historical and contemporary influences through traditional pattern cutting and recycled materials.

Resonance Frequency (Color of Sound): White – represents heritage, timelessness, and femininity.