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MMAM

Drawing Collection

MMAM—Maison Modern Art Museum—reinterprets the instinctive playfulness of childhood through wearable art that combines abstract expressionist drawings with minimalist, timeless silhouettes. Founded by Park Hyun, the brand is rooted in the designer’s artistic background, having been exposed to art at an early age. The S/S 2025 collection breaks gender norms with gender-neutral, deconstructed jackets and timeless dresses, blending Korean cultural sensibilities with global appeal. The collection emphasises sustainability through careful fabric selection and designs that transcend trends.

Resonance Frequency (Color of Sound): Brown represents genderless, sustainability, and subconscious.