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YOUSER

Multiple Dimensions

YOUSER was launched in Seoul in 2011 under the creative direction of designer Mooyeol Lee. The brand name joins "you" and "user" to highlight the importance of the end user (or wearer). Inspired by contemporary art and surrealism, the brand's collections balance imagination and craftsmanship, to create innovative designs that challenge norms while creating harmony. YOUSER’s S/S 2025 collection explores the interplay between 2D and 3D dimensions, using seams, pleats, and tucks to blend traditional order with imaginative redefinitions of form and structure.

Resonance Frequency (Color of Sound): Blue – represents harmony, surrealism, and depth.