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EDOARDO VEDELAGO

My name is Edoardo Vedelago, I am 22 years old and I was born in Carmagnola, in the province of Turin. I am currently in the third and final year of the Fashion Design course at the European Institute of Design in Milan.

In my project "StOa," sports performance is introduced into the canonical rules related to men's formalwear, bringing forth values that shape not only the aesthetic aspect but also, and above all, the identity of each garment. The inspiration for this fusion comes from Stoic philosophy, a system of thought that has its roots in ancient Greece.

They developed a worldview based on self-control, rationality, and the pursuit of virtue. Precision, rigor, and balance—drawn from Stoic rationality—become the pillars on which the structure of every Stoa garment is based. This project emphasizes the functionality of the pieces, which is complex and hidden beneath the precision and sobriety of classic menswear. Versatility and adaptability translate into designs crafted to suit various situations without losing their distinctive character.