Stuart McCullough

Chief Marketing and Innovation Officer, The Woolmark Company

Stuart McCullough has more than 25 years' experience in international business planning, product development management, marketing and sales strategy, strategic alliance negotiation as well as corporate communication experience.

He started his career in wool as a jackeroo on a sheep farm and later moved on to business management roles engaged in all aspects of the wool producing and demand generating pipeline: wool classer, wool testing, international wool exporter, trader and buyer, and global sales management roles.

During the past 21 years, Mr McCullough has worked in a variety of roles at AWI where he has been responsible for leading strategic development, transition, establishment and growth of several AWI business units as well as core initiatives.

Responsibilities included directing new product innovation and retail commercialisation; initiating, launching and managing the North American AWI operation; leading global shareholders communications through complex animal welfare issues; and acting as the Strategic Advisor to the AWI Senior Executive in times of needed change. Mr McCullough was subsequently appointed CEO in May 2010 and held this role for 11 years.

In October 2021, Stuart relocated to the United Kingdom to undertake the newly created role of Chief Marketing and Innovation Officer to advance the interests of Australian woolgrowers in the key markets of Europe, United Kingdom and North America.